In Norway, venereal diseases are increasing like never before. Chlamydia and Gonorrhea reached record highs in 2022, with nearly half of the reported cases concentrated in the capital, Oslo. Despite condoms being the only thing that protects against venereal diseases, Norway ranks among the lowest globally in condom use, with 6 out of 10 Norwegians avoiding condoms during sex with new partners.
But why aren't Norwegians using condoms? Because it “doesn’t feel the same'', “venereal diseases are often treatable”, “women are already on birth control”, and most importantly “it makes the sex awkward”. So how do we convince a country where the worst outcomes are handled by the health system, to conquer the venereal disease epidemic? By making the man in the street the real hero!
Description
In this project we wanted to play with artificial intelligence. Based on the stereotypes you find on Norwegian Tinder, we created prototypes of the heroes with Adobe Firefly. Followed by developing the characters in detail with Midjourney. The digital design is made with Adobe Illustrator, Photoshop, and Figma.
Client
Project @Berghs for (potential future client) RFSU
Team
Art direction and production:
Andre K. Fredheim & Nora P. Hindenes
